La Pelucherie, a family story
Un mot des dirigeantes
Plus qu'une marque, une histoire de famille et de douceur.
"La Pelucherie est née d'un rêve simple : redonner ses lettres de noblesse à la peluche d'exception. À travers nos créations, nous ne cherchons pas seulement à fabriquer des jouets, mais à créer des compagnons de vie qui se transmettent de génération en génération.
Chaque couture, chaque regard et chaque matière est choisi avec une exigence infinie pour que la magie opère dès le premier câlin. Merci de nous laisser entrer dans vos familles et de faire vivre avec nous cet artisanat du cœur."
-Alexandra et Natacha cofondatrices-
The adventure begins in 1976
In 1976, our grandmother founded La Pelucherie. A true institution, her Champs-Élysées boutique offered an enchanted world for children and adults alike. Her plushes, each more beautiful and softer than the next, were of impeccable quality.
The Champs-Elysées Boutique
For nearly 30 years, it has inspired entire generations. Whether to buy a plush or simply to stroll with the family, everyone ran to La Pelucherie.
Parisians, provincials, movie stars — La Pelucherie had no borders; according to the guestbook, you could even cross paths with Sophie Marceau, Snoop Dogg, Luc Besson or even Michael Jackson!
A passion passed down...
We grew up surrounded by these plushes! Every Wednesday afternoon, we spent time in the shop, playing shopkeeper. In 2007, at age 70, our grandmother decided to take time for herself… and we continued on our paths.
But then, in our thirties, we dove back into plushes: first with birth gifts for our friends becoming mothers, then when we ourselves became mothers — we could no longer find the beautiful plushes that had rocked our childhoods.
...and 10 years later...
La Pelucherie is reborn!
In 2016, we launched. We made this crazy bet that we weren't the only ones to miss the plushes of our childhood: quality plushes, made with beautiful materials, with true craftsmanship and, above all, a unique expression.
Today, we sell mostly online and we can deliver anywhere in France and beyond, within 4 days.
A plush for life
All our plushes are made in the brand's historic workshop using yesterday's techniques and craftsmanship. Since 2016, we've been living a wonderful dream. Beyond relaunching the brand, we've been able to revive the mythical animals from our grandmother's shop: my dog Hector, my panther Zélie, my hippo Edgar or my giraffe Zoé… They're all there, with the same details and precision in their gaze as before.
Our ambition is to restore the plush to its rightful nobility. We want it to become again the birth gift par excellence, a child's life companion, the centerpiece in a bedroom.
Made in Italy know-how
Our happy family with very soft hair is thought in France and designed in Italy . The seamstresses of the workshop spend precious time making each plush. Unique, sewn by hand, they each have their own expression underlined in pencil!
Each step of the process is carried out with the greatest care. From the design of the plush, to the choice of fabric or eyes, to the cutting and sewing of each piece of synthetic fur. All the fabrics, we caress them, compare them and choose them ourselves. The dream job! If the expertise of the seamstresses is important, attention and requirement are the key words.