More than a brand, a story of family and softness.
"La Pelucherie was born from a simple dream: to restore exceptional plush toys to their rightful place. Through our creations, we don't just seek to make toys, but to create lifelong companions that are passed down from generation to generation.
Every stitch, every glance and every material is chosen with infinite care, so the magic happens from the very first cuddle. Thank you for letting us into your families and for bringing this heartfelt craft to life with us."
Alexandra & NatachaCo-founders
A plush toy for life
All our plush toys are made in the brand’s historic workshop, using the techniques and craftsmanship of days gone by. Since 2016, we’ve been living a wonderful dream. Because as well as relaunching the brand, we’ve been able to bring back to life the legendary animals from our grandmother’s shop: Dog Hector, Panther Zélie, Hippo Edgar and Giraffe Zoé… They’re all here, with the same details and the same precise expression in their eyes as before...
Our ambition is to restore the plush toy to its rightful place of honour. We want it to become once again the ultimate birth gift, a child’s lifelong companion, the centrepiece of a bedroom.
Craftsmanship Made in Italy
Our joyful, super-soft family is designed in France and made in Italy. Unique and hand-sewn, each of our plush toys has its own expression in the eyes, delicately outlined in pencil.