More than a brand: a story of family and softness.
“La Pelucherie was born from a simple dream: to restore the exceptional plush toy to its rightful place. Through our creations, we are not merely making toys, but creating lifelong companions to be passed down from one generation to the next.
Every stitch, every gaze and every material is chosen with infinite care, so that the magic works from the very first cuddle. Thank you for letting us into your families, and for keeping this heartfelt craft alive with us.”
Alexandra & NatachaCo-founders
A plush for life
All our plush toys are made in the brand’s historic workshop, using the techniques and craftsmanship of days gone by. Since 2016, we have been living a wonderful dream. Not only have we revived the brand, we have also brought back the legendary animals from our grandmother’s boutique: Dog Hector, Panther Zélie, Hippo Edgar and Giraffe Zoé… They are all here, with the same details and the same precision in the gaze as before...
Our ambition is to restore the plush toy to its rightful place. We want it to become the birth gift par excellence once again, a child’s lifelong companion, the centrepiece of a bedroom.
Craftsmanship made in Italy
Our cheerful family of soft, furry friends is designed in France and made in Italy. Unique and hand-sewn, each of our plush toys has its own expression, its gaze drawn in pencil.