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+130,000 satisfied customers since 1976 👉 Our stuffed animals

1976, the beginning of the adventure

In 1976, our grandmother created La Pelucherie. A veritable institution, her shop on the Champs-Elysées offered an enchanted world for young and old. Her stuffed animals, each more beautiful and softer than the other, were of an irreproachable quality.

The Champs-Elysées Boutique

For nearly 30 years, it has inspired entire generations. Whether it was to buy a stuffed animal or even simply to take a walk with the family, everyone ran to La Pelucherie. Parisians, provincials, movie stars, La Pelucherie had no borders; according to the guestbook, you could even come across Sophie Marceau, Snoop Dog, Luc Besson or even Mickaël Jackson!

A passion transmitted to his granddaughters...

We grew up surrounded by these stuffed animals! Every Wednesday afternoon, we spent time in the shop, playing the merchant! In 2007, at age 70, our grandmother decided to take time for herself... and we continued on our way. But then, when we were in our thirties, we plunged back into soft toys: first with the first birth gifts for our mum friends, then when we ourselves became mums; we no longer found the beautiful soft toys that had rocked our childhood!

10 years later, La Pelucherie is reborn

In 2016, we launched! We made this crazy bet that we weren't the only ones to regret the stuffed animals of our childhood: quality stuffed animals, made with beautiful materials, according to real know-how and above all, a unique expression. Today, we mainly sell online and we can deliver anywhere in France and even elsewhere, in 4 days.

A plush for life

All our stuffed animals are made in the brand's historic workshop using the techniques and know-how of yesteryear. For 2 years, we have been living a wonderful dream. Because in addition to having relaunched the brand, we were able to revive the mythical animals from our grandmother's shop: My dog ​​Hector, My panther Zélie, My hippo Edgar or My giraffe Zoé... They are all there, with the same details and the same precision in the look as before... Our ambition is to restore the plush to its former glory. We want it to once again become the birth gift par excellence, the life companion of a child, the centerpiece in a room. Today, we are proud of the road traveled and we are sure that this is only the beginning!



A know-how made in Italy

Our happy family with very soft hair is thought in France and designed in Italy. The seamstresses of the workshop spend precious time making each plush. Unique, sewn by hand, according to the know-how of yesteryear, they each have their own expression of the gaze underlined in pencil!

Attention to detail

We leave no room for chance! Each step of the process is carried out with the greatest care: from the design of the plush to the choice of fabric or eyes, through the cutting and sewing of each piece of synthetic fur. All the fabrics, we caress them, compare them and choose them ourselves. The dream job! If the expertise of the seamstresses is important, attention and requirement are the key words.

Ideal for babies

Because a beautiful soft toy is the ideal gift for a birth gift, the gift that the baby can keep for many years, our soft toys comply with European CE standards. You can offer it with your eyes closed!

Machine washable at 30°C

Our stuffed animals can all be machine washed. If you follow the instructions correctly, you can find it like new! To do this, it's very simple: - put it in a pillowcase - put it at 30° Delicate cycle - After each wash, so that the hair regains all its softness, we advise you to dry the plush in the dryer. fragile program laundry - And to finish, remember to brush your stuffed animal in the direction of the hair!

A personalized gift

It is no coincidence that mothers trust us. The love we have for our stuffed animals doesn't stop at manufacturing. We thought of our stuffed animals as an exceptional gift. Depending on its size, each plush is presented in a pretty pouch or a large bag that we can personalize. And good news, My Sleeping Bear can be personalized directly on its hat!

Ultra Simple and Fast

When ordering, you can add the option "personalized pouch". For an additional €9, the pouch or bag containing the plush can be embroidered with the child's first name and date of birth. If you would like to have something else embroidered, don't hesitate to let us know!

Our Birth Kit: Ideal for a birth gift

For each soft toy, you also have the option of adding our birth kit. This kit includes: - a 3-month Oeko-Tex ® long-sleeved bodysuit - a large Oeko-Tex ® cotton swaddle 70 cm x 70 cm - a wooden rattle with large rabbit ears. You can also choose one of our birth boxes directly in the Shop.